My kids live in MiniBoden. The clothes are cool and more important, durable. The knees don’t wear out on the pants as quickly as most and the sizes are roomy enough that they can actually wear a shirt for a year. So even though I should be madly writing a story at this very moment, I could not help but click on the email announcing Boden’s new line, Johnnie B, for teen boys and girls.

Abecrombie is so agressively “hot” and Hollister is so transparently marketed that I’ve never looked forward to having to shop there with the boys. Boden on the other hand is adorable for moms and seemingly cool enough for kids. This tee resonated with me, as did the rest of the pre-washed cozy polos, cargo shorts and jeans. 

There’s another one that says “Let’s start a band” that I doubt many 14-year-olds would wear, but maybe I’m wrong and they’d wear a tee about wanting to be a rockstar before wearing a tee that made their mothers feel like weren’t about to overdose.

Boden’s photography has always been able to capture how you hope your kids will live and play, not just dress. The clothes seem beside the point which is obviously the key to their allure. Given how much I’ve been thinking about Conrad as a teenager lately its reassuring to know that even if he’s still struggling with his intense feelings, he’ll be able to look cool while brooding.

This entry was posted on Thursday, March 18th, 2010 at 11:40 am and is filed under Random acts of mothering. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.