Dogeared is producing a line of jewelry for the movie Eat Pray Love. Even though the cover was beautiful, I didn’t love the book, in fact I’m pretty sure I remember throwing my copy across the room because the whole thing felt premeditated. I imagined Elizabeth Gilbert crying in the bathroom realizing she wanted to get a divorce and then realizing that getting a divorce and writing a book about traveling the world looking for love would be a lot more fun than staying married and picking out towels at Restoration Hardware. It bugged me. I’ll admit I started reading the book around the time we were house hunting and all I wanted to do was win a bidding war and shop for towels myself, so I may have taken her rejection of the suburbs a little too personally. But still there’s something that didn’t ring true.

And now there are necklaces to go with the movie version of her book. I understand the appeal of Dogeared’s line of delicate gold trifles on your neck, they are easy to layer and not expensive and their current nautical line is pretty darn cute. But the idea of fine jewelry based on a movie feels as manipulative as the toys in a Happy Meal. They are extremely seductive to a six-year old and fun for about as long as the french fries are warm. As I write this, I realize that I’m probably just too old to be their target audience. I want my jewelry to have a story about my life, not Elizabeth Gilberts’. What do you think?

This entry was posted on Thursday, April 8th, 2010 at 11:20 am and is filed under Life changing products. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.